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We Took a Risk with AI, and it's Paying Off!

Phlo Systems Leverages ChatGPT for Customs Declarations


In today's rapidly evolving business landscape, risk-taking and the adoption of new technology have become essential ingredients for success. Embracing innovation and stepping into uncharted territory can yield tremendous rewards, driving businesses to new heights and revolutionising industries.


One organisation that’s pushing the boundaries is Phlo Systems, a leading trade tech and supply chain solutions provider, which began to integrate generative AI into their operations and customs declarations four years ago.


Through the implementation of ChatGPT, Phlo Systems has, since 2022, achieved unprecedented levels of reliability and accuracy, streamlining document processing and transforming the way they handle customs declarations.


Phlo Systems' CEO, Saurabh Goyal, shed light on their transformative journey into the world of AI. He stated, "We began using AI three or four years ago, initially utilising an AI technology for scanning various documents, such as bills of lading, invoices, packing lists, and origin certificates. While it automated certain tasks, it was not 100% reliable, making mistakes in reading and importing data whenever document formats changed. As a result, we were cautious about traditional AI for our applications."




However, a breakthrough came when Phlo Systems adopted ChatGPT from OpenAI, enabling them to feed all their documents through back-end APIs. This shift to generative AI marked a paradigm shift in their customs declaration process.


Goyal further emphasised, "ChatGPT has made things 100 times better for us. It has consistently provided 100% reliability and accuracy in reading and importing data from the documents into our application. It's truly remarkable how generative AI has revolutionised our operations."


GPT-3, developed by OpenAI, represents a groundbreaking advancement in natural language processing. With Chat GPT, Phlo Systems witnessed a seamless integration process, eliminating the complexities and challenges they previously faced with traditional AI technologies.


"It's an example of how generative AI has completely changed the landscape. With traditional AI, integrating it into your systems required significant investment and effort. Chat GPT, on the other hand, simplifies the process. We apply basic software engineering to integrate Chat GPT, allowing it to read, interpret, and structure the data, leaving us free to focus on the engineering part," Goyal added.


Drawing parallels to past technologies, Goyal clarified, "Some might say that our enthusiasm for AI is akin to what we initially experienced with Blockchain, but it isn't. With Chat GPT, we are already reaping the benefits. It has exceeded our expectations, boosting efficiency, accuracy, and ultimately, customer satisfaction."


Phlo Systems' success story exemplifies how cutting-edge AI technologies, like Chat GPT, empower businesses to innovate, streamline processes, and drive tangible results. As pioneers in their industry, Phlo Systems stands as a testament to the transformative power of generative AI.


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